3-part video series · YMCA of Metro Atlanta

Before Atlanta became a World Cup city, it was the birthplace of youth soccer in America.

• Challenge: Few people knew that more than 50 years ago, the Decatur Family YMCA and the Atlanta Chiefs launched one of the nation's first organized youth soccer leagues.

• Idea: Use the World Cup moment to tell the Y's origin story as a short documentary series and timeline.

• Impact: 38,146 impressions / 1,455 engagements / 12,037 video views / 57 posts

Role: Social Art Director and Creative Services Manager