Brand campaign · YMCA of Metro Atlanta

Moving the Y from informational marketing to story-driven campaigns across 19 locations.

• Challenge: Grow engagement across 19 locations while keeping one brand voice for very different audiences.

• Idea: Nobody joins a program — people join stories. The campaign is built on real members, families and staff.

• Impact: 19 locations speaking in one voice.

Role: Creative Services Manager, with the Sr. Director of Brand and Creative Services