Chevrolet E-News

An ongoing CLM email program built to speak to Chevrolet owners, not at them. Using a modular design system, I paired seamless imagery with dynamic copy tailored to specific owner segments, so every send felt personal rather than mass-produced.

Buying an electric vehicle comes with a learning curve, and that uncertainty can overshadow the excitement of a new car. The onboarding program gave new EV owners peace of mind, delivering helpful information at a pace that matched their experience.

In the first days, owners got clear answers to the most immediate questions: charging, range, and everyday basics. After their first week, the program shifted gears, building on that foundation to move them from beginner to pro.

Chevrolet × National Grid partnership crafted for EV owners.