Digital Platinum Experiences Reward Game

To reward Platinum My Chevy Rewards members, we secured five prize packages to the 2023 CMA Fest® — the destination event for country music fans, drawing 50K+ attendees to Nashville and celebrating its 50th anniversary that year. But instead of a standard sweepstakes email, we made members play for it.

I illustrated and designed "Catch the Cowboys," a custom digital game delivered through CMA Fest experience emails, giving members an interactive shot at winning tickets — turning a loyalty perk into an experience of its own.

CW: Julianna Fosco