The Birthplace of Youth Soccer Social Content

Role: Content ideation & creative direction (paired with a social media specialist on platform execution/scheduling and additional content reviews)

Challenge/Concept: Tell Atlanta's role as a World Cup host city through the lens of the YMCA's soccer legacy, tying present-day excitement to the organization’s history.

Results: 38,146 impressions / 1,455 engagements / 12,037 video views / 57 posts

Impact: Art Direction and Design for social content and any campaign assets extending from a 3-part series video. 

Award: 2026 Amplify Awards “Storytelling Award”

Check out soccer content on social here.