Multi-channel loyalty campaign · GM via MRM Detroit

One visual system that carries the story across every platform.

• Challenge: The rewards program spoke across brands and channels, and risked looking like a different program at every touchpoint.

• Idea: One flexible visual system, seamless from social feed to inbox to pitch room.

• Impact: A full suite of multi-channel assets, tighter brand consistency, and creative that carried client presentations.

Role: Art Director, MRM Detroit.